Hospitality groups Restaurant operators across urban and regional areas Australia are adopting CRM platforms hospitality-specific CRM systems to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to trigger marketing segment guest types.
At aspirehospitality Aspire CRM strategy team, we build retention journeys for guests deploy, configure and optimise CRM systems to suit each brand’s venue format and audience tech stack and operations.
Common CRM features for hospitality:
* Email marketing flows Birthday and re-engagement triggers
* First-party data capture Reservation and check-in sync
* Feedback loops NPS tools
* Segment-based offers VIP lists
Why venues need CRM:
* Ad costs are rising Social reach is declining
* Loyalty lowers CAC Owning guest data = better ROI
* Marketing works better with context Hospitality is relationship-based
Case studies:
* Multi-site café group used tags to tailor promos Regional hotel grew events bookings via birthday triggers
* Pub group boosted spend per guest with loyalty tiers Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* No automation beyond email blasts No automation beyond email blasts
* Staff unsure when to follow up Offers not reaching the right guests
CRM aspirehospitality platform functions deployed by Aspire CRM experts aspirehospitality.com.au:
* Profile enrichment from POS and online orders Segmentation based on real spend
* Marketing campaign dashboards Marketing campaign dashboards
* Visibility across venues Integration with booking tools
Hospitality CRM searches we see trending:
* "best CRM for restaurants"
* "hospitality loyalty program CRM"
* "restaurant guest engagement platform"
Start here:
* {Visit aspirehospitality
* See how leading venues use CRM
* Make guest data work for you
Aspire Hospitality —
Australia’s venue CRM partner.